A Beginner’s Guide to Successful Email Marketing-

                   Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers.

E-mail is most widely used as a prospect conversion and customer retention. E-mail can particularly be an effective push for your online communications outreach. It comes in handy for customer retention as it can help in targeted email campaigns where your message can be pushed out to customers to inform and remind. As a two-way form of communication, it is valuable to gather feedback and prompt actions from your audience.

Projections indicate that by 2023 the number of daily global email users will jump to 347.3 billion and there will be 4.371 billion email users. Current trends point email accounts are expected to grow faster than the number of worldwide email users, underscoring the need for why your business should focus on email marketing campaigns. Despite skepticism, it is either at par or exceeds other marketing channels such as social media, SEO, and affiliate marketing.

If you’ve ever wondered why your small business should use an email marketing campaign, and how to use it step

  1. Step 1: Establish your goals. It can be tempting to simply sign up for an email marketing tool like Campaign Monitor and start sending your first campaign. ...
  2. Step 2: Build your email list.
  3. Step 3: Select the type of campaigns you want to send.
  4. Step 4: Create your first campaign.
  5. Step 5: Measure your results.


The Importance of Email Marketing


We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.

Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and boost customer loyalty.

There are many reasons you should make email marketing one of your top priorities, but here are the top 3 are...

1. Email is the #1 communication channel - 

     Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.

2. You own your list - 

     On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.

3. Email just converts better - 

     People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.


 Email Marketing :

     
     Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn’t mean it has to be complicated. Here’s how it breaks down.

You start with your list - Optin Monster has made it super easy to start collecting leads right away, even without an email marketing service, with our Monster Leads integration.With Monster Leads, you can begin building your email list, and even begin reaching out to leads, while keeping your leads stored safely inside your Optin Monster dashboard. Then, when you’re ready…

Growing Your Email List





To grow your email list, you need to attract people with a compelling offer. You need a lead magnet.


What is a Lead Magnet?

     A lead magnet  is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.

 Some popular lead magnet examples are :

     
  • ebooks
  • A cheat sheet of tips or resources
  • White papers or case studies
  • A webinar
  • Free trials or samples
  • A free quote or consultation
  • Quizzes or a self-assessment
  • A coupon

The possibilities are endless!

For even more lead magnet ideas, check out our list of lead magnet ideas to grow your email list.


What Makes a Good Lead Magnet?

     You already know that a lead magnet needs to provide value for free. But if you want your lead magnet to be highly effective, here are 5 criteria for you to consider...

1. Easily consumed 

2. Actionable

3. Creates noticeable improvement

4. Relevant

5. Immediately available


 Easily consumed: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction.

 Actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply.

Creates noticeable improvement: People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.

 Relevant: If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems. 

 Immediately available: People love instant gratification, so give it to them right then and there. Check out 4 Ways to Deliver a Lead Magnet to see how easy it is to get your lead magnet out there using mailretail.com