COMPONENTS OF EMAIL MARKETING CAMPAIGNS

 Components of Email Marketing Campaigns :

     

     Next important thing to learn Email Marketing is to know different components of Email Marketing. Below given is the list of components of Email Marketing..

Newsletters :

• Newsletters are the informational letter used in Email Marketing campaigns that is used for describing a periodic publication
• Newsletters are distributed by e-mail marketers to get an opt-in list of subscribers and it is used by companies to communicate with their users
• Targeted ads can also be sold within the newsletters and to make your newsletter convincing enough you should let your newsletter content be 90% educational and 10% promotional 
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• Getting permission for Email Sign Up - 

•      Getting permission for email sign up is must to run successful Email Marketing Campaigns. When you learn Email Marketing, you need to pay heed upon the tips that can help you get the permission of your prospects. There are marketers who offer something free while others simply offer a product update or newsletter. You need to know what your prospects expect from you and below given list of questions will help you gauge the expectations of your target audiences-
  • What will I get after giving my email address?
  • Will you spam me?
  • How frequently will you email me?
  • Am I going to get discounts?
  • Am I going to get any first crack at your beta?
  • Am I going to get relevant offers or more junk?
  • How valuable your offers are for my professional success?

  This is where you need to use powerful CTAs and having good copywriting skills is also important when you are going to learn Email Marketing. Some of the practices that most of the prospects prefer to subscribe are-

  • Email Series
  • Free Downloads
  • Free White Papers or eBooks
  • Update Lists (New Issue Notifications, Product Updates, New Releases)

  Paying heed upon these points will help you be whitelisted that will help you be added to the recipient’s address book. You can do this by giving instructions to do so at the top of each email. You should do this with your initial thank you mail or with first follow-up email.

Email Marketing Content & Landing Pages - 

     

•  To learn Email marketing it is must to know the right kind of content for your Email marketing Campaigns. Paying heed upon copywriting and addressing below given points will help you craft the write kind of content.

• Know the Right Subject Lines
• Understand the Importance of the “From” Address
• Make your Email Content Relevant
• Include a Call to Action in Your Email
• Always send Personalized Emails

Including lading pages in Email Marketing will add elegance to your Email Content. You put Landing pages on your website that your target audiences can link to from your email. These pages have more detailed image about your Email Marketing campaign with more info, purchase options, better images that can inform and convince your prospects. Different roles that landing page content performs are-

• It adds more explanation beyond your email copy
• It displays your products
• It gives your recipients tip lists
• It draws in the recipients to your Website
• It tracks Campaign traffic towards the landing page
• It analyzes the success of a campaign.

 

How to avoid Spamming and being Black Listed -

To learn Email Marketing and execute successful Email Marketing campaign, it is important to know how you can avoid spamming and being black listed. Let us start with the tips that will help you avoid being marked as SPAM .

How to avoid being Spammed-

• Never use phrases like “Click here!” or “Once in a lifetime opportunity!”, plus, do not use exclamation points (!!!!!!!!!) and All CAPS Content
• You should not use bright red or green colored fonts, bad content, along with Creating an HTML email that’s nothing but one big image, with little or no text
• Never use word “test” in the subject line, plus, do not send same test to multiple recipients in same company
• Do not send inactive lists, stale lists
• You should use a Text version of your email in case you are sending HTML emails
• How to use Spam checkers before sending your emails, how to maintain a Google Text to Image Ratio and making sure your DKIM, Sender-ID, SPF, and Domain Keys are set up properly are important practices to Learn Email Marketing
• You should not use large attachments and some specific attachment types

Now, delve into the tips that will help you avoid being blacklisted.

     

Practices you should include to Avoid Being Blacklisted-

• Single Opt-in
• Double Opt-in
• Opt-out
• Subject Line
• Sender’s Address Content
• Accurate Send
• Don’t Bluff Spam Filters

Know best Email Marketing Automation Tools

Email Marketing Automation helps you automate the channelization of Email Marketing Campaigns. To learn Email Marketing, learning some of the top Email Marketing Automation Tools and their use is must. Email Marketing tools help in scheduling and tracking Email Marketing Campaigns.

10 Best Email Marketing Automation Tools are-

1. Sendloop
2. ActiveCampaign
3. MailChimp
4. Gumroad
5. Knowtify
6. Infusionsoft
7. AWeber
8. GetResponse
9. ConvertKit
10. HubSpot

    

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