BENEFITS OF EMAIL MARKETING

 BENEFITS OF EMAIL MARKETING 

 What are the benefits of email marketing?

      If your company or business isn't utilizing email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing cannel that consistently delivers the highest ROI.

     Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamilar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries - but here are ten reasons why email marketing is seen by many as the most effective marketing channel.

* Unrivalled return on investment

* Instant impact

* Reach a global audience

* Easy to share

* Easy to measure 

* Easy to get started

* Drive revenue

* Deliver targeted messages

* Reach an already engaged audience

* Low costs

   

Unrivalled return on investment :

      In the business world, result are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. According to the DNA, the return on investment for email increased from an estimated $30.03 for every $1 spent in 2016 to $32.28 in 2017.

     it's clear to see that email continues to be the most effective marketing channel available to every business. Perhaps it's time for your business to start making email marketing a priorty.

     check out our own email marketing platform www.mailretail.blogsspot.com and learn how we're helping thousands of brands deliver big result from email marketing.

Instant impact :

     Due to the immediacy of email, a business can start  seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilized by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and,even then, how can they be sure what was responsible for the purchase ?

Reach a global audience :

     What other marketing platforms lets your instantly send a message to thousands of people across the world? Sure, social media can help you spread the word  amongst a global audience - but there's no telling whos's actually reading y our content 

     Alternatively, you can always get hyper local using one of the other ten benefits - segmentation.

Easy to share:

     Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren't many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing yours business to a new market.

     More and more we see brands cleverly utilizing this tactic, and social proof has become a huge influence for online selling in recent years.

Easy to measure:

     Another key benefit of email  marketing is that it's easy to see where you're going  wrong. Most email marketing software will allow you to track open, click-through and conversion rates, marketing it simple to spot how a campaign can be improved. These changes can be made almost immediately too, where print or broadcast advertising requires quite a bit of effort to alter.

Easy to get started:

     Email marketing  doesn't necessarily require a huge team or reams of technical nous in order to be successful. It's certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilize simple plain text email, suggesting that it's the content of a email that it's the most important thing.

     Many email marketing platforms, our include, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.

Drive revenue:

     Marketing week reports that email generate around  $29bn retail sales annually.

Emil marketing is great for taking advantage of impulse buying. There aren't many other marketing platforms which allow customers to go from witnessing an offer to  purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletter can drive sales like no other channel.

     You'll find a plethora of information about how you can successfully use psychology in email marketing to help improve your results, includes one of our most popular pieces of content- The psychology behind creating successful email marketing happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.

     If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. it can be arranged for only those who have shown an interest in sports to receive an email.

     Email list segmentation works fantastically for brands who gain information about their subscriber. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old spray and pray' method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmentation data and campaigns to ensure that they're sending the most relevant message to individuals.

Deliver targeted messages:

Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only

sending email to subscribers who meet certain criteria.

If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas, If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.

Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.