EMAIL MARKETING-The King Of Marketing Channel
Findings from mailretail.com indicate that there are nearly four billion email users in the world. Campaign Monitor research reported that 72% of people would rather receive marketing materials from brands through their email while only 17% reported they would prefer that same content through social media. 39% reported they prefer email content that is rich in information and value rather than promotional.
What is Email Marketing?
Email marketing is engaging with prospects and clients who have subscribed to your emails. Effective email marketing can help businesses turn prospects into customers and convert one-time buyers into lifelong loyal customers. The great thing about email campaign is that it is free and all you have to to to start is to simply get online.
Given the fact that you cannot provide face-to-face meetings if you have a large number of clients spread across wide geographical locations, an email marketing campaign with your clients can be an ideal way to build these relationships. With an email campaign, you can help create targeted and personalized messages. Your marketing campaign can be used to reach both large audiences or smaller recipients depending on your particular needs and objectives.
These relationships could be in terms of subscribing to your newsletter, a holiday greeting, promotional offers, discounts and other types of engagement. With email marketing you can help people understand your company— what you stand for, what your values are and what your latest offerings are all about. What is even greater is you have more control in terms of creating targeted messaging through this form of marketing.
Marketing is all about having lasting and continued engagement and relationships with your clients. As a business owner you will need to continue to engage with your customers to let them know what is happening and what offers are available for them.
Email marketing is a type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
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